Anxiety Awareness Campaign
Graphic Design, Photography
Created as a concept campaign in response to a university project brief, 'Time to Accept' is intended to promote Anxiety as a mental health disorder and the struggles that sufferers face when it comes to accepting the disorder.
The pitch first involved research into anxiety as a mental health disorder, including conducting a survey into how anxiety is perceived by both sufferers and non-suffers, as well as existing campaigns which target similar social issues. Following the identification of target audience, goals and key messages of the campaign, I created various concept visuals such as potential advertisement material using in-house photography, a storyboard of a motion-graphic video to accompany the campaign, and mock-ups to show how ads could be used on social media.
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